Monday, March 14, 2016

Bad Marketing

It's the time of year that I get a lot of mail from lawn care companies and landscapers looking for work.  The direct mail item that I received today was from one of the companies that love to dump chemicals on the lawn to make it ultragreen.  The company asked, "Why not treat yourself to" . . . blah blah blah professional lawn care?

What horrible copywriting.  Thanks for teeing it up for us organic lawn and antilawn folks though, guys.  Here's your answer below.

Maybe because caring about how a lawn looks is a poor use of one's time, I can take care of it more cheaply myself, and I won't be unnecessarily exposing myself to potentially cancer-causing chemicals just to kill a dandelion.  That's why not.

Besides I like dandelions.

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